Main site · Directory
iqsdirectory.com itself — the three templates that carry nearly all of its real traffic (home, category listing, company profile) plus a Power Page article template, using the site's own real content pulled from a live crawl.
Clarity
Minimal · fast-scan · single blue accent
A Linear-clean B2B system built for speed: scan a category, compare capabilities, contact a supplier. Off-white, near-black text, one confident blue, no decoration that doesn't earn its place.
Trade Journal
Editorial · warm paper · brick accent
Leans into IQS's real depth — 600+ long-form articles, 25 years of industry knowledge — and presents the directory as a trade almanac buyers already trust, not just a lead-gen list.
Microsite
IQS also runs ~250 single-category lead-gen microsites on a separate WordPress theme — a different codebase from the main directory. blowermanufacturers.org was picked at random as a representative sample, audited, and reskinned in the same three directions shown above, so the pitch stays consistent across both properties.
Clarity
blowermanufacturers.org · single blue accent
Same fast-scan system as the main site's Clarity direction, applied to a single-category lead-gen homepage: one "Get quotes" CTA instead of three competing mechanisms, a real hero photo instead of an instructional overlay.
Trade Journal
blowermanufacturers.org · warm paper · brick accent
Frames the microsite's own Power Pages cross-links as trade-knowledge content rather than an SEO afterthought, matching the main site's editorial direction.
Signal
blowermanufacturers.org · dark · amber accent
Company listings as mono-data spec tiles (location, phone, capability) instead of prose paragraphs, matching the main site's data-cockpit direction.